Sports Business
End of an Era: GM’s Sports Advertisement Budget and Billion Dollar Stadiums
General Motors, the troubled US automakers facing financial crisis, spent near $578 million on TV for sports advertising in 2007. It is 2X the amount of their nearest competitor, Toyota, which spent $287 million the according to the NY Times. GM has been the biggest TV sports advertiser in US the last five consecutive years.
G.M. [...]
